Pathways to Collaborate

You can believe in stakeholder value. You can sign the Business Roundtable statement. You can mean it. But if your systems are still designed for extraction, if your incentives still reward quarterly thinking, you will reproduce the patterns you're trying to change.

Ethical foresight is what makes the difference—the capacity to design for consequences you will not personally experience. The Haudenosaunee Confederacy's Seven Generations Principle feels abstract until you do the math. Your great-grandparents, grandparents, parents, you, your children, your grandchildren, your great-grandchildren. Many of us will meet both ends of that chain in our lifetimes. Suddenly, the principle becomes visceral.

The 90% Code, Chapter 6: Ethical Foresight

Graphic depicting a tree with circuit board branches and silhouetted children at the base, emphasizing the role of childhood imagination in AI development.

Keynotes, fireside conversations, and podcast appearances—reframing AI, leadership, and power for audiences ready to think structurally. Four signature talks, each built on the same argument: the systems we're scaling weren't designed for what we're scaling them into.

For conferences, executive summits, university audiences, and editorial conversations.

Illustration of various people working together on technology and data projects, with interconnected circuit-like designs, representing teamwork in system redesign.

The Lab is for organizations choosing to build their operating system for the AI era—where authority distributes by design, trust holds as infrastructure, and AI scales capability without concentrating power.

These are partnerships, not engagements. The 90% Code is a living framework—we bring the architecture, you bring the organization, and what emerges builds the practice forward. Long-term, co-developmental, and intentionally selective. We take on a small number of partners each year.

What Partnership would look like

You are building the new operating system—

embedded with leadership and the teams doing the work, not advising from the outside.

We work alongside, not from outside—

embedded with leadership and the teams doing the work, not advising from the outside.

Long-term by design—

supporting end-to-end transformation initiatives, from diagnosis through to outcomes.

                                                                              Mutual Stake—

build an operating system that lasts. The framework sharpens through the work. Both sides walk away with something that lasts.

Diagram titled "The Engagement Architecture" illustrating four phases of development. Phase 1: Diagnose with a group reading the operating code, represented by people examining a tree with circuitry. Phase 2: Co-Design with people building a next-generation microprocessor, depicted by individuals assembling circuit components. Phase 3: Prototype with governance in practice, evidenced by people working on a circuit board. Phase 4: Embed with distributed power as practice, shown by individuals distributing power through circuits.

Who this is for

Lab partnerships are for organizations that have already decided the operating system itself needs to change. Not the strategy. Not the tooling. The way authority moves, decisions get made, and trust functions inside the organization.

You're likely a fit if:

  • You're past diagnosis. You don't need to be convinced the current model is breaking — you're looking for what to build instead.

  • Leadership is aligned on direction. Not on the details, but on the fact that incremental change isn't enough.

  • You're deploying AI, or about to. And you've recognized that how you deploy it depends on the operating system underneath it.

  • You can hold long timelines. Operating systems don't change in a quarter, and you're not looking for a quick win.

  • You're willing to be a partner, not a client. What we build, we build together.

Who this isn't for

  • Organizations looking for a methodology to implement

  • Teams seeking advisory input on a defined problem

  • Leadership that wants the framework but not the work

  • Anyone looking for a short-cycle engagement or a productized service

If you're in any of these, the Speaking or Workshop offerings are likely a better fit.

Start a conversation

Lab partnerships begin with a conversation, not a proposal. We'll spend 45 minutes together—you tell me what you're seeing inside the system, I'll tell you whether Lab is the right vehicle for it. If it's not, I'll say so.

Illustration of two people, a woman and a man, planting and tending to colorful plants with abstract circuitry patterns on a brown background. The text reads 'HORMONE' and 'THAT BUILD CAPABILITY'.

Short-form programs that translate the 90% Code framework into applied practice—moving leadership teams from concept to capability. Each program is built for a specific moment in an organization's arc, using the canvases, diagnostics, and frameworks at the heart of the book.

Launching in two waves alongside the book. A curated first cohort will run the inaugural programs—join the waitlist for early access.

Let’s Work Together

Want to work together? Share a few details, and we'll be in touch within a week.