Frequently Asked Questions
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October 2026. The Field Guide will give you the lens now — the book brings the full architecture, the case studies, and the working tools.
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Neither, exactly. It's a book about power — who holds it, who's locked out of it, and what it actually takes to redesign that in a world where AI is accelerating faster than any governance system can keep up. AI is in the book because you can't talk about power in 2026 without it. Leadership is in the book because the hero model is the operating system accelerating concentration. But the lens is power, not productivity or charisma.
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Right now, the Field Guide is the working asset — designed to bring the lens into your own context. The full Canvases (System Diagnostic and AI Assessment) are released alongside the book in October 2026. They'll be free to download, free to use with your team, with attribution. The reason for the sequencing: the Canvases interlock with the book's full methodology and case studies. Released on their own, they're paper. Released with the book, they're working tools.
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Three formats, depending on what your room needs.
Keynotes (45–60 min): the full argument, tuned to your audience — boards, executives, conferences, public events. Core talks include "Existential Velocity," "The End of the Hero," and "Building Distributed Power."
Provocations (20–30 min): shorter sessions that open a strategy day or board offsite with a sharp question, not a teaching arc.
Fireside conversations and panels: where the audience is the third voice in the room.
For workshops, see the Workshops page. For deeper engagements, see The Lab.
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A workshop is a single moment — half-day or full-day, designed for your team to think with the frameworks together and leave with a shared language and a first read on their own system.
The Lab is an engagement, not an event. It's where an organization is actively redesigning how power, decisions, or AI work in their context — and wants to do it with rigor. Multi-month, embedded, builder-positive. Not for organizations looking to be diagnosed; for organizations already choosing to build well.
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A short companion to The 90% Code — built to bring the book's lens into your own context before the book is out. It includes four working components: a primer on the argument, an early read on the System Diagnostic, an entry point to the AI Assessment Framework, and a set of questions to use with your team. Free to download. Free to share, with credit.
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If you're a journalist, podcaster, peer practitioner, or someone whose work intersects with the book's argument and you'd like an early copy, email press@the90code.com with a short note on context — who you are, where the book might land in your work, and any deadline you're working to. ARCs are limited and being distributed through October 2026.
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Yes — actively. The 90% Code is built on the premise that distributed power needs coalition, not a single author voice. Collaborations with practitioners, researchers, ecosystem organizations, and institutions working on adjacent questions are welcomed. If you have something in mind, reach us with a short context on who you are, what you're building, and what you're imagining a collaboration might look like. Visit Contact page to view various ways to reach us,